Type of work: Sales kit
Client: DuPont de Nemours
DuPont produces its Tynex® brand of specialised filaments for application in different types of brushes for oral and personal care, such as toothbrushes and make-up brushes. As tools for personal health and hygiene, it is important to be able to inspect them closely and evaluate their suitability from all angles.
This was the goal of the Tynex box, a lightweight presentation box for field representatives. The objective was to develop a practical case that would be easy to transport and display the entire range of filaments, with a focus on aesthetics and functionality. The ideal solution: a sample box that could evolve over time, and accommodate and display all the new variants as they were produced.
K developed and designed the sample box entirely in-house, and ensured a close follow-up of the production process. Throughout the project, we conducted several tests with mock-ups in order to address various technical issues, such as optimising the dimensions of the box to house an assortment of filaments of different sizes, shapes and colours. The filaments had to be precisely counted, measured and placed; this was a factor in the architecture of the box during the design phase.