Type of work: Artwork implementation and design adaptation
Date: January 2015 - present (including packaging and POS adaptation for Eastern Europe)
Our technical knowledge was put to the test in creating the files according to the technical specifications of all the printers in the world, providing follow-up and technical assistance, and approving all the artworks. Since each market has its own packs and additional products within the range, it was critical to ensure colour consistency across all markets. To this end, we developed a colour kit to assist printers and guarantee consistency across all printing substrates for the entire world. In many cases, our presence was required on site to define and calibrate the colours.
Overall, the Stella Artois global redesign was an extremely rewarding project that highlighted the need for tight account coordination, given the vast number of people and markets involved and the high volume of artwork. The scope of the project required us to work autonomously and accept a great deal of responsibility and initiative – which is in any case our preferred way of working.