The Corporate & Sales Communication team at K came with a proposal for creating two distinct booklets: one covering snacks and savoury recipes and another comprising sweet recipes. The recipes were carefully selected, proofread and tech edited in three languages (English, Arabic and French).
Inspired by the sights and scents of the home kitchen, we created a sensorial look and feel for the books with a young, dynamic target group in mind. Then we developed a clear layout with a focus on ease of reading and practicality. During the desktop publishing phase, we integrated images selected by the client into the content. Once we were done with the prepress, the volumes were printed in the tens of thousands copies. Lesaffre will distribute these to consumers as prizes for several major promotions throughout 2017, including Ramadan. Expertly executed with high production values, the recipe books reinforce the image of the Lesaffre brand as a knowledgeable and experienced partner, always there to lend a helping hand to the home baker.