You won’t find a more flexible agency for your packaging artwork and print management needs – or a better home for your brands.
The domestic launch of LIFEWTR in the US was one of our most prestigious and challenging projects to date. LIFEWTR is a premium water brand from our long-standing client PepsiCo. This time, they came to us with bold, colourful designs for us to transform into premium, printable graphics of the highest quality for packaging.
Diekirch was flying off the shelves in Luxembourg thanks to the hugely successful in-store promotion. The grill-shaped POS material we developed struck a chord with consumers, and so did the special barbecue kit giveaway!rnrnThis new beer menu for bars is another fine result of our close collaboration with Diekirch. It features exquisite images taken by our in-house photographer, Jean Gillis.
The makers of e-nergy approached us to develop packaging and communication materials for its new electronic cigarette brand. e-nergy has several unique, technologically advanced features, such as a small ceramic part that stops the flavour liquid from coming into contact with the heating element, which prevents unpleasant u2018dry hitsu2019. It also has vape while charging capability. And unlike with other e-cigarettes, there is no need to press a button to activate the battery before taking a puff from the cartridge. Based on these benefits, the objective was to position e-nergy as an innovative product, superior to the many others already on the market.
To address the wants of increasingly health-conscious consumers, Soubry decided to launch an oat pasta range alongside its existing whole grain and regular pastas. This new product required a special packaging design that would fit in seamlessly with the other ranges while remaining distinctive and communicating its unique positioning. The key to visualising the new product on pack was to create a window that lets the product show through.
K is a one-stop print management agency offering a vast range of high quality packaging design, artwork and pre-press services. Historically our expertise developed through our work in the FMCG sector on categories such as beverages, home care and food products.
As we acquired more clients, our knowledge base, experience and capabilities expanded to cover additional sectors. During the course of our growth, we established specialized in-house resources including colour management, photography, prototyping and more, giving us the ultimate flexibility in terms of service and timing.
When we’re not busy coming up with cool print management solutions, some of us are hitting the track to gear up for the Brussels 20km. Since its first edition in 1980, the running race has grown to become one of the most popular sporting events in the European capital. It now attracts around 40,000 participants of many nationalities, eager to take on the challenge. The scenic route takes runners through some of the city’s most beautiful monuments and parks.
Our colleagues did the agency proud this year at the 38th edition of the 20K race, which took place at the end of May. Renaud Van Cauter, Lekha Warrior and Nelly Wlazlo trained hard before the event, motivated by their love of the sport and the chance to do their personal best. We congratulate them on their achievements and look forward to seeing them at next year’s race! Now back to attending those print runs...
We’re really excited to announce the addition of a brand new Roland VS-540i to our equipment park, taking over from our Kodak Approval NX2. This state-of-the-art printer/cutter from Roland’s VersaCAMM VSi series has eight inkjets that print directly on the substrate or via transfer for specific materials. It can also print opaque white on all substrates and even simulate a raster on cans.
The VS-540i is highly versatile and can run a wide range of materials such as metal, carton, paper, adhesives and vinyl, in gloss or matt finish. It can also emulate 95% of the Pantone colours, with excellent simulations of all hues and shades of gold and silver.
With its cut and trace capabilities, the Roland has accelerated our processes and revolutionised the way we create mock-ups, including sleeves and shrinks. Faster and cheaper to operate, it is an efficient, cost-effective tool for our clients’ print proofs and prototypes, and already the hero among our printers.
It’s no secret that at K we are all big travellers. And this summer, thanks to our agency tote bag, K accompanied us everywhere. Creating a tote bag was an obvious choice, in line with our environmental concern. This tote bag is a way for us to limit our use of disposable plastic bags. It is a small contribution in the scheme of things, but we believe that every gesture counts and that together we can all make a difference. So, enjoy these pictures, and see what the members of the K team have been up to when you get that Out Of Office message! Contact us to receive your own K bag, send us your picture and join our community.
